Email Marketing vs. Spam
What separates legitimate email marketing from spam is the opt-in. Be careful not to over-communicate, make sure to consistently demonstrate value, and you just might have a successful email marketing...
View ArticleYour Email Address and Your Brand
Don't detract from your brand by using en email address from anywhere other than your own domain.
View ArticleKeep in Touch with Your Customers With Email
Keep in contact with your customers to keep them informed about things that affect them, but balance this with the need not to annoy them with too much contact.
View ArticleLetterhead in an Email World
Every time you communicate for your company, you are wasting an opportunity if you don't use your brand. Use letterhead PDFs for all your emailed documents to help keep your brand in front of your...
View ArticleConsolidated Outlook Inbox
Especially for those of us with multiple businesses, using the appropriate email address for your correspondence is important. By consolidating your emails into a single inbox, email maintenance is...
View ArticleOutlook Rules 101
The more you can do to manage the massive amount of information in Outlook and keep it organized, the better. Rules, along with managing PST files, indexed searching, and consolidating your inbox will...
View ArticleOutlook “Quick Steps” Automation
Quick Steps are yet another handy tool in Outlook to help you keep your mass of messages organized. Combined with PSTs, tagged searching, and the other Outlook features I've written about here, Quick...
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